Move faster!
We are constantly reminded of the need to speed up our effort on climate and sustainability. Yet, many organisations now lower their ambitions and delay action.
There is a growing pressure in the world to act as if we were still in the last century, and many leaders become hesitant to the signals having high ambitions and taking action sends.
Most would like to keep or increase the momentum, but uncertainty and risk sneaks in. Others take this opportunity to do less of something they have always just seen as a cost.
The need to reposition sustainability has never been greater!
That is what this book does.
Making Sustainability Profitable holds the secret to reposition sustainability as the massive business asset it is, so YOU can get the rest of the leadership team, your board or whomever you need to get on board, to listen and lean in.
I have used this approach and methods for years on more than 10.000 people through consulting, coaching, training and speaking, and I can guarantee you it moves mountains.
Sustainability done this way will create competitive advantages, and make your business a magnet for clients, partners and talent. The book is deliberately targeting manufacturing, but I use the same approach for service businesses.
You will learn how to position and frame sustainability so that the business value your audience cares about comes first. That is how you win them over.
This framework will make your impact journey highly valuable, and thus you can speed up!